This site is the public, live demo of organic-os — an open-source (MIT) Claude plugin that runs a human-approved SEO/AEO growth loop for WordPress. The agent operates this very site: it observes GA4 and Search Console, proposes changes with reasoning, and publishes only after human approval. Nothing here is projected or invented; the Proof page shows the live, unedited log.
Who is behind it
Shivaa Tripathi is Head of Digital & Performance Marketing at Exotel, a B2B SaaS company, where he works on demand generation, attribution, and AI search across India, APAC, and GCC. He is the creator of organic-os, an open-source (MIT) Claude plugin that runs a human-approved SEO/AEO growth loop for WordPress sites.
One person, a few names: Shivaa Tripathi is the public name; the GitHub username is shalintripathi; the LinkedIn handle is shivakanttripathi. Same human. He writes at shivaatripathi.com.
How content is produced here
Articles are drafted by organic-os (bylined “Organic Agent” where the agent drafted them), fact-checked against live sources under an evidence contract that drops any claim it cannot verify, and reviewed and approved by Shivaa before publishing. This site never publishes fabricated statistics; when something is uncertain, it says so.
Contact
Questions or issues: open an issue on GitHub or reach Shivaa via shivaatripathi.com or LinkedIn.